I am a self proclaimed movie junky. I watch what is undoubtedly, an absurd number of films every week - a cumulative number which, in the interest of preserving my professional reputation, I will not disclose but suffice it to say...a lot. I am however, a lazy and thrifty addict, relying almost exclusively on Netflix and a carefully chosen court of premium movie channels to deliver my fix. I rarely see movies in theaters because I find them overpriced, full of distractions (yes, YOU who fiddle with your shrink-wrapped candy throughout the entire film) and most importantly, impossible to pause or rewind.
So recently, I was sitting in the movie theater with my husband, enduring preview after ever loving preview, trying as usual, not to be annoyed by the fact that there were actually other people in the theater when suddenly, a trailer for Cats and Dogs II The Revenge of (ummm) Kitty Galore came up. Half way through the clip, I saw two giants photos on a billboard which seemed very familiar, but alas, they were gone before I could even blink. When we got home, I found the trailer online and realised that I was not barmy and they were in fact my photos on that giant orange billboard which a dog wearing an out of control jet pack careens through. The crash takes out the face of the cat on the right, leaving the wry image you see below.
In 2008, I shot a national campaign for the ASPCA using animals who were currently waiting for homes in their NYC shelter and these are two of the images from that shoot. It was a rare and unexpected treat to see them on the big screen even if no one else in the audience knew they were mine. Plus, I was thrilled to see such prominent placement for the ASPCA in a massively mainstream Hollywood film (AND every single version of the preview).
What's this?? An unequivocally positive animal welfare message in a big budget Warner Brothers kids' movie? Alright then.
You can watch the entire preview here.